Process

Brand and logo design: Planted was in the process of renaming their company. As the only designer on the team, I engaged in a collaborative rebranding effort, crafting a new logo and establishing design guidelines from discussions with the team. This refreshed the brand identity and ensured consistency across all platforms.

iOS app for job seekers: Once aligned on the guidelines, I worked with stakeholders on the UX/UI. This started with a map of the app, and involved creating wireframes, visuals, and prototypes, leading to the final specs. The project started with a discovery phase and progressed through focused design efforts.

Web app for hiring managers: Alongside the product manager, I revamped and iterated on the UX/UI of the web app for hiring managers, focusing on a modern, intuitive interface. This included wireframes, visual design, and interaction design, addressing key functionalities and establishing a consistent visual language.

Branding and marketing design: My role extended to designing marketing materials for both digital and physical platforms. This involved creating visually appealing content that aligned with the rebranding efforts, including infographics, merchandise and tradeshow assets.

Impact

The rebranding initiative was instrumental in elevating Planted's market presence, harmonizing the visual identity with the company's core values and mission. The introduction of the new iOS app markedly improved the user experience for job seekers, while the revamped web app did the same for hiring managers. These efforts were crucial in successfully connecting over 175,000 job seekers with 2,500 companies, leading to an 85% employment offer acceptance rate—a figure well above industry standards. Overall, the strategic design efforts across branding, the iOS app, the web app, and marketing materials were key in fortifying Planted's brand identity and improving communication effectiveness.